About Allure Auto
Company Overview
Allure Auto Sdn Bhd was established in 2024 with a paid-up capital of RM1 million. As an authorized Leapmotor and Peugeot dealership and service centre in Malaysia, we provide complete 4S operations including vehicle sales, servicing, genuine spare parts, customer care, and body & paint services.
Headquartered in Kuala Lumpur, Allure Auto operates one of the largest and most capable Leapmotor and Peugeot service centres in the Klang Valley, supporting customers with professional automotive solutions and dependable aftersales care.
Our Team
Lai Choong Yik
Chief Executive Officer (CEO) Visionary leadership and strategic direction for EV dealership growth.
Hasrul Safarin Bin Ishak
Service Centre Manager Oversees workshop operations, technician performance, and aftersales quality
Deric Lim
Outlet Manager- [Leapmotor Subang USJ ] [Leapmotor Ipoh] [Leapmotor & Peugeot OKR] Oversees workshop operations, technician performance, and aftersales quality
Jack Koh
Outlet Manager - Leapmotor Desa Parkcity Oversees daily outlet operations and customer engagement.
Our End-to-End EV Service Capability
Vehicle Supply & EV Onboarding
- 1. Authorized Leapmotor EV supply & configuration
- 2. Phased delivery, inspection & handover coordination
Aftersales Reliability & Service Assurance
- 1. Fully in-house Servicing (no outsourcing)
- 2. Full compliance with Leapmotor, Peugeot & Stellantis standards
Operational Uptime Focus
- 1. Predictable maintenance windows & priority handling
- 2. Minimized downtime for project fleets
Governance & Risk Control
- 1. Clear accountability under principal authorization
- 2. Controlled, auditable service processes
Service Operations & Technical Support Detail
Aftersales Maintenance & Priority Support
- 1. Preventive maintenance and scheduled servicing
- 2. Priority service allocation for project vehicles
- 3. Same-day completion for minor servicing (where applicable)
- 4. Dedicated booking slots and predictable maintenance windows
- 5. Courtesy vehicle support (subject to availability)
Warranty, Diagnostics & Parts Management
- 1. Warranty repair under principal-approved processes
- 2. Fast-tracked technical escalation for EV/system issues
- 3. Manufacturer-approved diagnostics and software
A journey of growth, commitment, and continuous progress in serving customers across Malaysia.
Our first showroom opens its doors. No. 22, Jalan USJ 9/5R, Subang Business Centre.
Our second location, driving forward With confidence. G-5, BBP, Jalan 3/137B, Off Jalan Klang Lama, Bedford Business Park, 58200 KL.
Service made simple, supporting every Peugeot journey. Lot 540-A1, Jalan Subang 2, Taman Perindustrian Subang, 47500 Subang Jaya.
Visit Our Showrooms
Allure Auto operates showrooms and service centres across Kuala Lumpur, Selangor, and Perak. Visit us to view the latest Leapmotor and Peugeot models, schedule a test drive, discuss financing options, or speak with our experienced team.

Old Klang Road, Kuala Lumpur
Authorized Leapmotor and Peugeot showroom with vehicle sales and customer support services.

Desa Park City, Kuala Lumpur
Convenient showroom location featuring the latest Leapmotor models and test drive opportunities.

USJ 9, Subang Jaya, Selangor
Sales showroom and dedicated service centre with professional maintenance and repair facilities.

Ipoh, Perak
Serving customers in the northern region with vehicle sales, consultations, and aftersales support.
