About Allure Auto

Company Overview

Allure Auto Sdn Bhd was established in 2024 with a paid-up capital of RM1 million. As an authorized Leapmotor and Peugeot dealership and service centre in Malaysia, we provide complete 4S operations including vehicle sales, servicing, genuine spare parts, customer care, and body & paint services.

Headquartered in Kuala Lumpur, Allure Auto operates one of the largest and most capable Leapmotor and Peugeot service centres in the Klang Valley, supporting customers with professional automotive solutions and dependable aftersales care.

Our Team

Lai Choong Yik

Chief Executive Officer (CEO)
Visionary leadership and strategic direction for EV dealership growth.

Hasrul Safarin Bin Ishak

Service Centre Manager
Oversees workshop operations, technician performance, and aftersales quality

Deric Lim

Outlet Manager-
[Leapmotor Subang USJ ] [Leapmotor Ipoh] [Leapmotor & Peugeot OKR]
Oversees workshop operations, technician performance, and aftersales quality

Jack Koh

Outlet Manager - Leapmotor Desa Parkcity
Oversees daily outlet operations and customer engagement.

Our End-to-End EV Service Capability

Service Operations & Technical Support Detail

Our Milestones

A journey of growth, commitment, and continuous progress in serving customers across Malaysia.

Untitled design (1)
08 April 2024
Incorporated

The start of something bold. Allure Auto was born.

1
31 August 2024
Peugeot Subang Jaya (Grand Opening)

Our first showroom opens its doors. No. 22, Jalan USJ 9/5R, Subang Business Centre.

2
19 October 2024
Peugeot Old Klang Road (Launched)

Our second location, driving forward With confidence. G-5, BBP, Jalan 3/137B, Off Jalan Klang Lama, Bedford Business Park, 58200 KL.

3
01 November 2024
Subang service centre begins operations

Service made simple, supporting every Peugeot journey.  Lot 540-A1, Jalan Subang 2, Taman Perindustrian Subang, 47500 Subang Jaya.

4
31 January 2025
Peugeot Desa ParkCity (Now Open)

Our third showroom, luxury meets Lifestyle. F-G-8, Plaza Arkadia, Jalan Residen 3, Desa Parkcity, 52200 KL

5
01 April 2026
Leapmotor Ipoh (New Outlet)

New showroom out of klang valley. No 4 & 6, Jalan Kamaruddin Isa, Fair Park, 31400 Ipoh, Perak.

Our Outlets

Visit Our Showrooms

Allure Auto operates showrooms and service centres across Kuala Lumpur, Selangor, and Perak. Visit us to view the latest Leapmotor and Peugeot models, schedule a test drive, discuss financing options, or speak with our experienced team.

Old Klang Road, Kuala Lumpur

Authorized Leapmotor and Peugeot showroom with vehicle sales and customer support services.

Desa Park City, Kuala Lumpur

Convenient showroom location featuring the latest Leapmotor models and test drive opportunities.

USJ 9, Subang Jaya, Selangor

Sales showroom and dedicated service centre with professional maintenance and repair facilities.

Ipoh, Perak

Serving customers in the northern region with vehicle sales, consultations, and aftersales support.

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